How to Start Batch Writing Your Blog Posts
Batch processing is one of the only ways to create tons of content consistently. We have to write newsletters, social media copy, content upgrades, notes for webinars/periscopes AND blog posts. And whatever else pops up in between.
That’s a mouthful and a ton of work to keep up with. Which is the exact reason why we HAVE to create in bulk. If you’re writing your blog posts one at a time and then publishing one, I can almost bet that you don’t get out more than 2 a week, if that.
Confession: We don't post as often as we would like over here at TBH either but we know the importance!
Blog posts can take up hours of your time on just one. Between researching and pulling and inserting quotes and related content, it’s a lot of work. It’s way more work than I originally thought it would be I first started TBH. Even if you’re an accomplished writer, you have to realize that blog posts take a long time for everyone. Unless you’re just throwing up a little paragraph once a week, your blog posts take some time. But how do you shave time off of that process so you have time for other things?
You need to start planning your processes out for the tasks that you do every week or every day.
Being creatures of habit, we get used to doing something the hard way for so long, we don’t realize we’re wasting our own time. That goes for everything in life.
I’m still perfecting my blog writing process but I’ll give you the gist of how I get them out quicker.
1. Your content calendar
I’ll admit that I actually find it hard to keep up with my content calendar but I’m getting better! I use a Google spreadsheet to keep track of titles, categories, write and publish dates.
Once I start brainstorming ideas, I can start filling out and updating the content calendar. I usually write by categories and post in little groups each time. So as I create ideas, I can write in tentative dates and details as I work.
2. Brainstorm your content
Well, you can’t write if you don’t have any ideas so step one is sit down and create ideas for content. Keep in mind that although you’re sharing your information and spreading knowledge in the field, you’re writing FOR your audience. If your audience doesn’t find your posts valuable, then you’re writing to an empty room. It's all about content that resonates that ALSO brings in your target audience and more traffic.
I usually start out with ideas by category. TBH has four categories: Branding and Business, Blogging, Social Media and Lifestyle.
Then, I take those ideas and turn them into titles. So if I’m brainstorming for the social media category I may come up with these posts:
Idea 1- Twitter = How to create more blog traffic from Twitter
Idea 2- Sharing blog posts on social media= The best techniques for writing social media copy
Once I have a good title for each idea, I start making the graphics for each post in bulk. If I created 6 titles, then I need to make 6 graphics. Make sure you don't start creating graphics before you solidify the titles.
If you're thinking, "I still can't really think of any ideas," there's a post with 21 ideas for you to grab for your brand.
3. Write short outlines from your titles
After I’ve started coming up with blog post titles, I write short outlines like the one below to come back to later when I’m actually ready to write.
How to create more blog traffic from Twitter
1. Have a strategy just for twitter
a. Check analytics for posting times etc
2. Engage with followers (or potential followers/readers)
a. Participate in Twitter chats
3. Switch up social media copy
a. Create at least 5 different variations
Outline what your major points will be and develop a few supporting points to pull into paragraphs. I do this in the exact same way we were taught to write for the SAT writing section back in the day, use those points to write. I never thought that would actually coming around to help me!
4. Write your full posts
On another day, I actually come back to write the full posts. I never just write one post at a time if I can help it. I write at least 3 at a time to make sure I’m on top of things. Once I outline the post, I can easily come back to write the full post. If you’re on an outlining spree, you don’t want to slow yourself down writing a full post in between or vice versa. The key is to batch each step.
If I know I’m going to add hyperlinks at certain points in the post, I’ll bold those phrases to come back to. But resist the urge to edit while you write, you’re guaranteed to miss things and you’ll slow yourself down. I edit right before I publish each post.
If you’re doing a worksheet etc as a content upgrade that will take you a while, you should do that now too. And remember to update your content calendar as you go.
5. write social media copy
On another Google doc, I write the title for each post and start writing social media copy once the full post is written. Occasionally, I write a few posts when I finish the outline if they’re just coming to me but I leave the bulk of them until I finish the post so I can include details from the post in the copy. A key mistake for bloggers is scheduling the same exact sentence everywhere. You need variations so you can recycle the copy and keep it going without people feeling like they’re reading the exact same thing over and over.
Here’s the example from above:
How to create more blog traffic from Twitter
1. Are you twitter followers actually following you from their timeline to your blog?
2. Find out how to adjust your strategy on Twitter to bring more followers to your blog!
You also need to pull your “quotable tweets” out from the post itself for "Click to Tweet" within your post. I usually make mine different from the standard social media copy (for more variety when people are tweeting it out).
6. Start working within your blog platform
Now you can move to WordPress or Squarespace or wherever you blog and copy the post in. Here’s when I do my first round of edits and then add in tags, categories etc for SEO. I use Grammarly to quickly edit my posts instead of trusting myself to pick up on little mistakes.
You already did your graphics so you can move that in and any other links, quotable tweets or anything else. Do one last edit and schedule it to go out or hit publish. I also have my posts set to blast on social media as soon as they’re published.
After it’s published:
Shorten the full link to the blog post (I use bit.ly) and customize the link so it’s not a bunch of letters and numbers. If you shorten it, you should make it something people could remember if they have to. I can remember bit.ly/perfectfacebook better than I can remember bit.ly/876bh7. If you have Buffer or a similar social media scheduler, it automatically shortens the link for you!
Go back to your social media copy you created and add your shortened link in so you can add the posts into your scheduler. And make sure you put this link in your Instagram bio if you are making a post for it (or use Link Tree or create a link page on your site.) I hate when I want to read a post but there’s no link!
Anything like this is like shooting blanks on Instagram:
“I have a new post up on the blog now! Go to www.mywebsite.com/blog/kkhnk/skdfhbkkjdfbskdjfn!”
And that's it for this post! The basis is to create as much as you can at one time and then marketing (and repurposing) it well.
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Author: Shay Duriel Davis, the Creator of The Bronze Hustle and Hustle Hive Elite