The Powerful First Impression Email
Your first impression is the most important especially via email. Sometimes you can't avoid a cold email but when you can, it's best to start interaction with the other person or brand as soon as you can. I've heard of interacting earlier but it clicked when I heard Mattie mention it in a Periscope broadcast.
The point is: you don't want to ask, ask, ask as soon as you get someone's email. You want to let them know who you are and that you love their work, their products etc. Once you have entered their inbox not asking for their time or money, they're actually more likely to give it to you. Once you have that beginner connection, you can then send a collaboration email.
I sent a handful of these emails and the responses were amazing! People genuinely love praise and sweet messages in their emails and not hearing a long pitch when they don't even know your name.
Here are the points I hit:
- What I loved about their brand including a direct, recent example of their work
- Who I am and what my brand is
- How their work has impacted mine
After all of those points, I mentioned a final "thank you" and ended the email with absolutely NO requests. I kept it short and sweet- 2 short paragraphs and CUSTOMIZED for the people I emailed. The power in the email was the conciseness. Don't beat around the bush with why you're in their inbox and don't give them a vague compliment, be intentional.
These are emails that may be overlooked by huge brands so, they are sent mainly to other #girlbosses who you may want to work with one day or be in the same room with. Out of the first impression emails I sent, I got a shoutout on one of my favorite podcasts and a phone meeting with an amazing #girlboss who I'm looking to work with in the future. I didn't ask for either but the other women insisted! See what I mean by getting even more than I asked for? And now, I have a connection and a starting point for a future conversation.
You just have to realize that with even successful people, there are real people on the other end of the computer. And MANY of them answer their own emails. Being a real, genuine person will always get you far in business.