Community over Competition: Why You Should Be Collaborating
I have a confession to make: I’ve never been a big fan of working in groups or completing things with other people. To be completely honest, I work so much better alone at my own pace completing my own to do list. I always cringe remembering group projects where at least one person didn’t do their part or tried to do it 15 minutes before class started.
Now that I have started TBH, I’ve slightly shifted my mindset. Although, I’ve always been individualistic and a lover of alone time and personal projects, I love working with other powerful women! Lucky for me these women are looking to win and not looking to do nothing and claim someone else’s “A.”
In the blogging world, collaboration is powerful! Here’s why and how you can get started:
1. It puts your brand in front of another audience and can help you gain readers, clients etc
First, this only really works when you can spot your ideal reader or customer and they are already following you and you have gained a little following. As a brand new blogger (i.e. 2 posts etc) I would not suggest collaboration. Collaboration flows best when both people have an existing base and both voices have been established. It works even better when the niches audiences are similar. It could just be a few hundred people who you know read your blog posts and click to your website from your IG bio but those few hundred can grow very quickly.
A lot of bloggers collaborate and do guest posts or maybe create an item together or a webinar for their audiences. I have learned about a few of my favorite bloggers today from them collaborating with other bloggers I already knew and loved. It's not just guest blog posts and webinars though, I've listed other types of collaborations you can dig into too.
When your audience already loves you and you bring in someone who’s just as down to earth and knowledgable, your audience will eat it up. It's almost like a very soft advertisement when you're put in front of someone else's audience and vice versa.
2. Depending on your team, you can create better ideas with more than one head
When I first mention collaborations, I mention a few of my ideas or what I have done in the past and then ask the other blogger to let me know what her ideas are. I called my new blogger bestie, who I met through social media because we have similar platforms and audiences, yesterday asking her for her feedback on a project I’m working on. Of course, she gave me tons of insight on how to make my original plan more enticing and stand out from similar projects we’ve all seen.
Remember, if you stare at your own paper long enough you won’t see any mistakes. It's always nice to have another set of eyes and another brain for even better ideas.
3. It strengthens your own brand and expertise
This is my favorite part of collaborating! I can see the thought process of another blogger and dig into her expertise and vice versa. We’re not all skilled at the exact same thing. Some bloggers are great at social media and others dread posting and sifting through comments.
I’m still considered a newbie in the blogging game, and TBH turned one in April 2017! I know, it seems like I’ve been here for forever but nope! So as I grow my audience, it’s important to let other people know that I’m good at what I do and the projects I complete for people are usually spot on. Not to toot my own horn or anything but.. beep beep.
So I know what you’re thinking: how do I approach someone to being in a partnership or apart of a collaboration? There's points you need to hit and points that many people completely miss and wonder why no one responds to their emails. Click here for the part two of this post on how to send a strong collaboration email.